Coaching Resources

Marketing templates, copy, and brand materials for your ADHD coaching practice

πŸ“± LinkedIn Marketing Templates

Ready to share your ADHD coaching services? Use these templates as your starting point on LinkedIn.

1. LinkedIn "Services" Description

Copy this for your LinkedIn Services section:

2. LinkedIn Announcement Post

Share your launch or availability:

3. LinkedIn Profile Tagline Options

Choose oneβ€”or mix and match:

Option A:

Option B:

Option C:

Option D:

βœ‰οΈ Email & Promotional Copy

Ready-to-send copy for email campaigns, discovery calls, and client outreach.

Discovery Call Email

Send this to potential clients who've expressed interest:

Client Welcome Email

Send this after someone books a session:

Testimonial Request Email

Ask satisfied clients for testimonials (after a few sessions):

🎨 Brand Materials

Logos, banners, and visual elements for your coaching practice.

Social Media & Website Banner

Use this design as your LinkedIn banner, website header, or social media cover:

To recreate in Canva: Use a black background, white text. Font: Bold sans-serif for "ADHD Coaching," regular sans-serif for body text.

Email Signature

Business Card Text

Color Palette

Your brand uses a clean, minimalist monochromatic palette:

  • #111 (Dark Black) β€” Primary text, headings, buttons
  • #fff (White) β€” Backgrounds, body text
  • #f5f5f3 (Off-white/Cream) β€” Secondary backgrounds, subtle contrast
  • #ddd to #777 (Grays) β€” Borders, supporting text, hover states

Philosophy: Minimalist, typographic, no accent colors. Very professional and clean.

πŸ’‘ Marketing Strategy & Tips

How to effectively market your ADHD coaching to the right audience.

Who You're Reaching

Your ideal clients are people who:

  • Have ADHD and are struggling with focus, organization, or emotional regulation
  • Are tired of generic advice that doesn't work for their brain
  • Want practical, actionable strategies they can actually use
  • Are ready for accountability and support, not judgment
  • Understand their brain works differently and want to work WITH it, not against it

βœ“ Be Specific About Who You Help

"ADHD coaching for adults" works better than "life coaching." The more specific, the more it resonates with your ideal client.

βœ“ Lead With What They'll Gain

Focus on benefits: clarity, structure, confidence, less overwhelm. Not the coaching process itself.

βœ“ Show Your Personality & Understanding

The ADHD community responds to authentic, non-clinical language. Use phrases like "dopamine," "activation energy," "procrastination isn't laziness."

βœ“ Share Real Strategies

Post about dopamine hacks, organization tips, RSD support. Prove you understand how ADHD brains actually work.

βœ“ Share Your Own ADHD Journey

Whether you have ADHD yourself or work closely with it, showing real experience builds trust. Vulnerability works here.

βœ“ Create Accountability & Social Proof

Share client wins (with permission), testimonials, case studies. People want to see real results.

βœ“ Direct to Your Coaching Hub

When you tell people about your services, link them to your free coaching hub. Let them try tools, experience your philosophy, and get to know you before investing.

βœ“ Consistency > Perfection

Post regularly on LinkedIn (1-2x weekly). Share strategies, ask engaging questions, respond to comments. Show up consistently.

Content Ideas for Social Media

What to post about on LinkedIn to build your audience:

  • Why ADHD Procrastination Isn't Laziness β€” Explain the dopamine piece. Challenge the shame narrative.
  • The 5-Second Rule β€” How counting down bypasses the freeze. Why it works.
  • Making Everything Visible β€” Why clear bins matter. Why calendar entries prevent forgotten tasks.
  • Dopamine Strategies β€” Do tasks in weird places. Use disappearing timers. Reward first, not after.
  • Why Your Brain Isn't Broken β€” Flip the narrative. ADHD strengths. The hyperfocus, creativity, empathy angle.
  • Emotional Regulation Tips β€” RSD, burnout, shutdown. Practical coping strategies.
  • Organization Myth-Busting β€” "Perfect systems don't exist." "Good enough is enough." Flexible beats flawless.
  • Questions That Start Conversations β€” "What's one dopamine hack that works for you?" "How do you handle overwhelm?" "What's your quick-start strategy?"

Coaching Hub as Your #1 Marketing Tool

Your free coaching hub is your best lead magnet and pitch:

  • Demonstrates your expertise and coaching philosophy
  • Gives potential clients instant value and a feel for working with you
  • Shows you understand ADHD brains (not just theory)
  • Builds trust before the discovery call
  • Differentiates you from other coaches (most don't offer this)

When you mention coaching: "Here's my free ADHD Coaching Hub to get started. Try the tools, see if my approach resonates, and if you want 1:1 support, let's talk."